Wander World Identity Concept

OVERVIEW

Wander World, an Arizona-based vintage thrift shop, is a haven for fashion enthusiasts seeking one-of-a-kind treasures. Owned by Carson Eikenberry, this small business primarily operates online through their Instagram shop. With a carefully curated collection of vintage pieces, Wander World offers a seamless shopping experience for those looking to embrace sustainable fashion and add a touch of nostalgia to their wardrobe.

THE PROBLEM

Our objective was to create a brand-new visual identity that not only reflected Wander World's younger, fashion-forward audience but also embodied their commitment to sustainability. The aim was to build a cohesive and engaging brand image that truly resonated with our vibrant and eco-conscious customers.

THE DESIGN

The main character design is representative of a world and it represents the brand’s name and playful wander-like aesthetic. The character is also a visual representation of the target audience and the specific thrifted style. This is showcased with the character wearing a vintage bucket hat, relaxed features and a peace sign. The gritty yet playful typeface is used to emulate the organic feeling of nature. Overall, this solution offers a retro, yet modern take on Wander World’s style.