Campus Store Co. Branding
CLIENT: Campus Store Co.
ROLE: Brand Designer
DELIVERABLES:
- Brand + Identity
- Custom Print Graphics
- Marketing Materials
- Large Signage Design
OVERVIEW
The Campus Store Co. brand embodies an exhilarating partnership between Slingshot and the University. This joint logo is used across various marketing materials, signage, and merchandise to reinforce the partnership and create a recognizable identity for the co-branded venture.
THE PROBLEM
The Campus Store Co brand felt disconnected from the universities it served, lacking resonance with their unique identities.
THE DESIGN
To bridge this gap, the CSC brand was created to embrace each university's distinct character, integrating their values, traditions, and aspirations into the overall store experience. The CSC brand design reflects each Universities unique identities and works to curate custom graphics, decals and signage that celebrates each institution.
